Because The Selfish Giant is a low budget, independently produced film, there was next to no advertisement. I didn't see any at all throughout the week, but that doesn't mean there is none, just that it is not where I looked.
Gravity however had a vast amount of advertisement, not just limited to those I got evidence of. There are 3 posters located on bus stops that are quite close together on a road near my house.
Then on a trip to Cambridge I saw this poster:
And on a trip to London I saw multiple posters in different places:
As well as this advertisement on the homepage of youtube:
This project has taught me that a big Hollywood production will typically be viewed by more people as there is so much advertisement around. If I didn't know anything about the film Gravity before I'd seen any of these advertisements, I would by the end of the week. Whereas on the other hand The Selfish Giant I have not even seen the trailer for without going online to find it.
GRAVITY
Dr. Ryan Stone (Sandra Bullock) is a brilliant medical engineer on her first shuttle mission, with veteran astronaut Matt Kowalsky (George Clooney) in command of his last flight before retiring. But on a seemingly routine spacewalk, disaster strikes. The shuttle is destroyed, leaving Stone and Kowalsky completely alone - tethered to nothing but each other and spiraling out into the blackness.
The film is created by Warner Bros, which is one of the Big 5 producers in the film industry.
Gravity has already won two awards:
Hollywood Film Festival 2013
| Won Hollywood Film Award | Actress of the Year Sandra Bullock |
Venice Film Festival 2013
| Won Future Film Festival Digital Award | Alfonso Cuarón Warner Bros. Heyday Films Esperanto Filmoj |
THE SELFISH GIANT
The Selfish Giant is directed and written by Clio Barnard, and it stars Connor Chapman, Shaun Thomas and Sean Glider. The plot summary is:
The Selfish Giant is a contemporary fable about 13 year old Arbor and his best friend Swifty. Excluded from school and outsiders in their own neighbourhood, the two boys meet Kitten, a local scrapdealer, and begin collecting scrap metal for him using a horse and cart. However, when Arbor begins to emulate Kitten by becoming greedy and exploitative, tensions soon start to build, leading to a tragic event which transforms them all.
The production company is BDI Film Fund and Film4
The Selfish Giant has had 4 nominations and 1 win:
Cannes Film Festival 2013
| Won Label Europa Cinemas | Clio Barnard |
London Film Festival 2013
| Nominated Best British Newcomer | Actor Conner Chapman |
| Actor Shaun Thomas | |
| Nominated Best Film | Clio Barnard |
Warsaw International Film Festival 2013
| Nominated Competition 1-2 Award | Clio Barnard |
A really good start to your case study research. I like the fact you draw some conclusions from your findings. Keep looking for promotions, marketing as well as seeing when and where we can view the films.
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