Who would be the audience for your media product? Ev4

The target audience of our film Baby on Board is mainly teenaged girls aged 12-18, mostly white British and living in the UK. They shall be in the income bracket E, meaning they are unemployed and students. We chose this audience as this is the age group and geographical region that the characters within the film are. This means that the audience can relate to the characters as they may be going through similar difficulties within their lives. Here are some examples of the typical people at the lower end of the age bracket for our target audience.

To help make our film more relevant to the audience we specified, I created an audience research survey which I posted on Facebook.

Here are the responses I got:

Demographics:

Age: 12-18 year olds
Gender: Females although may interest males too
Class: Working/middle class people, like to socialise
Race: All races, mailny white British
Georaphical location: London and Cambridge, England

Psychographics:

Interests: Our film is aimed at students who like to go out with friends and enjoy activities such as going to the cinema. The film supports this as it includes groups of friends doing things together as a group. The background music matches what our target audience enjoy, such as pop and acoustic music. This will help to attract our target audience as they may know songs in the film.

Beliefs: We aim to make the audience in our film believe that the story is a true story, and so we tried to make the settings and characters within the film as realistic as possible.

Values: Our film values parties, popularity, alcohol and sex. This will help to target our audience as it means they can relate, since these are things real teenagers value and have interests in.